BRAND HISTORY 

TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Synonymous with sports timekeeping, the company has introduced a number of pioneering innovations since the late 19th century, including chronographs for both instrument panel dashboards and wrists, the first stopwatches accurate to 1/100th of a second, the first automatic chronographs, and the belt-driven Calibre V movement. Find out more here.